Gustav Studio is a carefully curated online retailer offering vintage women's fashion that honours tradition and craftsmanship. Inspired by heritage wear and old school elegance, we present an eclectic mix of preowned items in predominantly natural materials to offer you quality fashion alongside unique one-of-a-kind pieces.
Sourcing items that can be used over a long period of time will always remain the key focus - so encouraging our community towards mindful consumption in parallel to keeping great fashion in circulation.
Gustav Studio was founded by twin sisters Annika and Helene Gustavsson. Born in Stockholm , they moved from Sweden to England almost 30 years ago. After having gained extensive experience working in the fashion and creative industries in Stockholm and London - and with a shared enthusiasm for vintage - Annika and Helene aim to create a bespoke destination selling both vintage and their own designs with a focus on quality and longevity. They live in London and Wiltshire respectively.
